Customer-centricity in Designing: Application of Design Thinking Methodology in Creating Educational Solutions at the University of Warmia and Mazury in Olsztyn

Purpose: The study presents customer-centricity in designing a concept of graduate program, managing university, and continuous assessment. It shows evaluates an application methods tools design thinking creating modern educational solution that is line with the main expectations stakeholders. analysis concerns as way to create solutions which require adjusting education future needs Design/Methodology/Approach: process based on thinking: qualitative users, desktop research, students employers, trend change signals analysis. Designing solutions, we used creative teamwork methods, prototyping, testing, optimizing solutions. Findings: Customer-centricity treated reorienting functioning higher institution adapt its offer students’ generational changes. Practical Implications: set values, principles, behaviors adapted their users. This approach requires analyzing conditions, behaviors, recipients. When it comes conducted, customers comprised students, academic teachers. itself assumptions embraced were alternative commonly employed stakeholders do not participate. Originality/Value: A customer-centric hierarchy goals makes necessary monitor experiences, respond feedback, personalize make path more open. As result, become co-creators education.